AOL's goal to improve their strategy by adding to their brand loyalty and increasing users requires them to adapt into a social network, while still keeping their features such as buddy chat, profiles, blogs and all the system offers.
The idea of a poster came to me, which I did a rough design of. It states the AOL ideas, I am your connection, I am your network, I am your communication; AOL: Communication for the future. This basically keeps the IAM reversed from AIM to keep that consistency. If the posters were distributed throughout schools and shown online as a static ad, that could help with brand awareness. Also, if you could mouse over the ad and be linked to the AOL system and buddy list, you could register right away and communicate with friends instantly.
The banner advertisements should keep AOL's same colors and consistency. The advertisement I created goes along with the same idea of the poster. Your wall, your blog, your network: all these statements focus on the consumer and show that people can use AIM for their needs.
Some ideas I have for the website itself are to include links to certain communication aspects. They could add more features to profiles such as comments, wall-to-wall posts. You could add a movie chat or other aspects of art throughout the site. Similar to social networks, by doing some of the features they provide without totally copying them, it could add to AOL's appeal, increase brand loyalty and drive new users. Advertisements on television, the Internet and the newspaper could also help AOL.
